Email marketing is at the core of most demand generation and content marketing strategies.
A powerful, easy-to-use email marketing system is critical to your marketing success.
Regardless of the resources available to you or the size of your marketing team, we enable you to deliver personalized, targeted messages to your target audience that will drive engagement and increase the return on your marketing investment.
Our software offers:
- Easy Email Design
Email creation is both an art and a science, and the person responsible for it may be either an artist or a scientist. We respond to this by providing multiple options for designing and editing emails.
- Personalized Content
Matching your messages to the unique needs of each recipient is the key to effective content marketing and lead nurturing.
- Compliance Management
Corporate customers are becoming more protective of both their time and personal privacy. The email marketing system includes centralized opt-out management to ensure that contacts who want out will never receive unwanted emails.
- Dynamic List Segmentation
A big part of email marketing success is ensuring that you’re sending your messages to the right list. We enable you to build reusable, segmented lists from your contact database. The result is more targeted messages and the impact of delivering the right message to the right person at the right time.
- World Class Deliverability
All the design, personalization and list segmentation in the world does you no good if your emails never reach your target recipients’ inboxes. Our Sender Scores measure near the top of charts among email service providers, and we provide additional tools to ensure email deliverability.